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大眾進(jìn)口車向三四線市場(chǎng)滲透

zhunfakeji.com來源：北京青年報(bào)2013-10-16 08:32我來說兩句

　　近日，大眾進(jìn)口汽車宣布，將與上海大眾汽車展開網(wǎng)絡(luò)戰(zhàn)略合作，通過上海大眾汽車的部分授權(quán)經(jīng)銷商在三四線城市銷售部分進(jìn)口車型。隨著一二線城市的進(jìn)口車市場(chǎng)趨于飽和，三四線城市越來越受到各進(jìn)口車廠商的重視，網(wǎng)絡(luò)擴(kuò)張也隨之成為眾多進(jìn)口車品牌今年的主要任務(wù)。“大眾進(jìn)口汽車在一二線市場(chǎng)擁有10%的市場(chǎng)份額，而在三四線城市的市場(chǎng)份額僅有4%，按城市統(tǒng)計(jì)的市場(chǎng)滲透率僅為22%?！贝蟊娖?中國(guó))董事會(huì)成員、市場(chǎng)和營(yíng)銷執(zhí)行副總裁蘇偉銘先生用數(shù)字說明了大眾進(jìn)口汽車在三四線城市仍有很大的發(fā)展空間。

　　文/本報(bào)記者李東穎

標(biāo)簽：大眾

責(zé)任編輯：王華峰

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